Colour Testing

The colour red is normally linked to danger and is normally used to warn people of danger that may happen. Red can also be a romantic colour, as on Valentine’s Day, the colour red is used. This may be because it is the colour of a heart. However, the colour red can also be linked to death, as it is the colour of blood. The colour red is also linked to the devil, and so may be used to signify death and suffering.

The colour blue is normally associated with calmness. The colour blue is the colour of the sea, and the sea can be calm. However the sea can be stormy, which is normally linked to dark blue.  Blue is known as a masculine colour, and is normally associated with a new born boy. The colour blue is calming, peaceful and relaxing, although blue can also be connected to sadness and insecurity. The colour blue on a magazine would make the reader feel calm. The colour blue may lead to the reader feeling the magazine is safe and secure. The colour blue on the front of a magazine may lead to the reader feeling that the magazine is realistic and not edgy.

The colour green is normally associated with the environment. It is the colour of many things to do with the environment for example; recycling. The colour green is calm, gentle and soft. Green would be used in a magazine to enable the reader to link the magazine to an eco-friendly matter. The colour green would lead the reader to feel that the magazine is reliable, with a friendly feel to it.

The colour pink is a very feminine colour. It is normally associated with women. Due to the fact that many women wear pink clothes and pink makeup. The colour pink is innocent, bright and fun. The colour pink is usually used in magazines that of which are aimed at women and young girls. Pink in a magazine would lead the reader to feeling that the magazine was aimed at women, containing gossip and makeup advice.

 

The colour yellow is not very easily visable upon a white background. Using a darker background would allow the colour to stand out. The colour yellow is not gender specific, and so would be suitable for both genders. The colours black and yellow go well together. The colour yellow is a very neutral colour as it is not really associated with a theme or a gender.